Two-thirds of adult respondents said they preferred e-mail for communicating with businesses, say researchers at Ipsos.
Just as many—and this might be the important part—say they expected to continue preferring email five years from now.
The issue is how other younger age cohorts will adapt to the email-centric culture prevalent in business. One suggests they'll adapt quickly, even as they push for use of additional tools.
Wednesday, May 28, 2008
Email Still Tops for Adult Consumers
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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