Friday, June 13, 2008

2% Android Handset Penetration by December 2008?


Strategy Analytics analysts predict that Android, backed by an alliance of more than 30 mobile phone operators, handset makers, software firms and component manufacturers, will be installed on two per cent of smart phones by December 2008.

That might be an aggressive forecast. At mid-year, it is overstating matters to say even a trickle of devices even are being shown in prototype form.

British chipmaker ARM, for example, has unveiled a prototype mobile phone that will use the operating system Android, launched by Google in November 2007.

The prototype features a Web browser, map software, multimedia applications, text messaging, calendar functions, email and other mobile phone functions.

Designed, obviously, to rival Apple's iPhone, ARM's prototype uses Google as its Web browser home page, Google Mail as its email application, and Google Maps for navigation.

Although the Android project is at a relatively early stage, the first Android-based mobile phones are expected to be launched in the market later this year, reports the Telegraph.

It's hard to see how two percent penetration is possible with such a late launch, even considering the Christmas holiday push that might be possible.

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