Friday, February 13, 2009

Small Business Demand Remains Stable

Small businesses (zero to 500 employees) represent 99.7 percent of all firms, employ about half of all private sector employees, pay nearly 45 percent of total U.S. private payrolls and have generated 60 to 80 percent of net new jobs annually over the last decade, according to the U.S. Department of Commerce.

It's no surprise that smaller businesses therefore represent much of the underlying demand for communications and information technology purchases as well.

It's a darn-near sure thing that such businesses will represent the only new net private sector jobs for the balance of the year. So it is noteworthy that small businesses were able to add new employees in January 2009, according to actual payroll processed by Surepayroll, which handles payroll data for more than 20,000 small businesses.

There was a 0.3 percent increase in the average small business size between the December 2008 and January 2009 periods, meaning that the average small business grew in size in January.

Hiring growth has been relatively flat of late, with the last five months all being in the 0.2% to 0.3% range. But small businesses added employees every month of 2008, the SurePayroll data shows.

Of course, other data is not so comforting, if lethargic job growth can be called "comforting." A Gallup Poll survey suggests that small-business owners are cutting jobs. About 11 percent of respondents say they have increased the number of jobs at their companies over the past 12 months while 27 percent say they have decreased them.

On average small businesses are still creating more jobs than they are destroying, SurePayroll says. And some of the resilence can be explained by greater reliance on outsourced contractors. In fact, January saw contractors representing 3.78 percent of total payrolls, the highest level SurePayroll ever has seen.

But there are warning signs on the small company start-up front, however, which logically is a result of tight credit conditions.

"In prior recessions, small businesses have ended up being net job creators," SurePayroll says. "This is not likely to happen in this recession because fewer companies are being formed."

Perhaps the only good news here for providers of communication services is that potential small business demand remains a bit of a bright spot.

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