Wednesday, August 5, 2009

Video Tipping Point in 2010?


The mass-market tipping point for online video will occur in 2010, when online video will be viewed by 50 percent of U.S. consumers, says eMarketer.

Online video also will achieve a 59 percent penetration rate in 2013, up from 47 percent in 2009.

The number of U.S. online video viewers will grow to 188 million in 2013, up from 144 million in 2009, says eMarketer.

Online video viewers will make up 85 percent of Internet users in 2013, up from 72 percent in 2009.

“This will put online video within range of Web activities such as search and e-mail, which are nearly at saturation points among U.S. Internet users,” says Paul Verna, eMarketer senior analyst.

The ability to share video through social networks, blogs, microblogs, e-mail and other social platforms will play a role. So will mobility.

All of that will hasten the day when changes must be made--especially on mobile networks--relating to end user consumption and pricing.

1 comment:

Anonymous said...

Hello Gary Kim! Great blog you have here. Just for fun, here is my comment: The future of video tech? Well, my crystal balls says; "Free, live video social networks (LVSN) will be the next big thing in a year. Powerful Win7 home PC's with BIG screens will be the desire of the masses. In 2 more years, a wave of solar flares will take out all the communication satellites and the cell phone dies. Soon after that, most all mobile services and devices will be free thanks to Google, Blackberry and the new FCC (FCS). As for Apple, they will almost go broke from overspending on R & D, and be forced to merge with Amazon in 2015. In 2017, the new Blackberry can morph into a small robot that can dance, sing, and fight other phone-bots, the new bartop fad. And in 2020, Sony makes an affordable, smart robot that walks, talks, and shops, the best mobile device ever.

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