Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to Gartner analysts.
Mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.
Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.
“Games remain the number one application," says Stephanie Baghdassarian, research director at Gartner.
"No incremental cost" applications will use other revenue models, she says. Developers will charge for additional functionality, sales of products and services or advertising.
Worldwide mobile application stores’ download revenue exceeded $4.2 billion in 2009 and will grow to $29.5 billion by the end of 2013.
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