Some observers, not without reason, predict the days of linear multi-channel video are numbered. But that possible transition is likely to take much longer than most expect, in part because incumbents still have weapons at their disposal, including the $32 billion in fees cable operators alone pay to programmers every year.
"TV Everywhere," will allow online viewers to watch shows for no incremental charge, if they're cable subscribers. If programmers go along with the concept, there is almost no way a sizable alternative channel will open up, at least for network fare.
Cable industry executives hope the plan will indeed deflect the online video threat. At least so far, content owners seem unwilling to abandon their long-standing distribution agreements with cable operators. And so long as cable and other distributors remain so key to profits in the broader video ecosystem, no challengers are likely to succeed.
full story here
Friday, March 12, 2010
TV Everywhere Will Stall Growth of Online Video, One Can Argue
Labels:
online video,
TV everywhere
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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