Unfortunately, "usage" is not the same thing as "return on investment" If those two metrics were in fact directly related, nobody would ever have a problem figuring out the return on investment from deploying any unified communications solution.
Generally speaking, one has to assess "success" using soft measures, though some will point to offset travel costs. The problem is that it is difficult to quantify "better quality communications" or "faster development time" or "reduced friction," though those are the sorts of benefits one would expect to see.
The trouble is that most of what one can quantify is "usage."
source
Tuesday, April 13, 2010
What's the ROI from Telepresence?
Labels:
ROI,
telepresence
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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