Saturday, May 29, 2010

Are Location-Based Services All Hype?

Location is a feature, not a business. Real-time and location-based marketing in all its forms might be the huge business many expect.But much attention at the moment is focused on the "research project" aspects of location, and not on the crucial issues of how to sustain the use of such features on a wide basis over time, and how to make it useful for average users. We aren't there yet.

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