Thursday, September 30, 2010

YouTube Leads, But Facebook 2nd-Largest Video Site

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 146.3 million unique viewers in September 2010.

But Facebook.com jumped one position to capture the number-two spot with 58.6 million viewers, for a total of 243 million viewing sessions. Yahoo! Sites ranked third with 53.9 million viewers, followed by VEVO with45.4 million.

Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 270 minutes, or 4.5 hours.

The duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes.

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