Earlier, Verizon Wireless also ended its "New Every Two" program, which offered customers a credit of $30 to $100 towards a new phone. So will those carriers suffer customer churn? IDC doesn't think so.
Monday, January 31, 2011
Who wins and who loses when carriers tweak loyalty programs
Sprint announced it will change its Premier loyalty program starting April 1, 2011. In the past, loyal customers of ten years or more, or customers who paid at least $69.99 on an individual plan or $99.99 on a family plan each month were offered the ability to upgrade their handsets every 12 months, as well as other benefits and discounts.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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