Wednesday, February 23, 2011
Apple Cuts Minimum iAd Price
Apple's iAd platfrom started out with a $1 million minimum advertiser commitment. Now iAd campaigns can be bought for $500,000. One can argue the move makes iAd available to smaller advertisers or campaigns. One might also argue that the move suggests some resistance to the original prices.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
Whatever the Eventual Impact, Telecom Execs Say They are Investing in AI
With the caveat that early reported interests, tests, trials and investments in new technology such as artificial intelligence--especially t...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Who gets to use spectrum, and concerns about interference from other users, now appears to be an issue for Google’s Project Loon in India. ...
No comments:
Post a Comment