Segmentation and targeting are based on factors such as audience interest profiles, demographics, social influence and realtime conversations.
Friday, February 25, 2011
OneRiot Launches Social Ad Targeting for Mobiles
OneRiot has launched what it believes is the world’s first social targeting service for mobile ads. OneRiot now enables advertisers to reach targeted audience segments on mobile devices.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
Lenovo CIO Study Finds a "To be Expected" Assessment of AI
According to Lenovo's third annual study of global CIOs surveyed 750 leaders across 10 global markets, CIOs do not expect to see clear a...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Who gets to use spectrum, and concerns about interference from other users, now appears to be an issue for Google’s Project Loon in India. ...
No comments:
Post a Comment