The study also found that 84 percent look for local retailer information (phone, address, hours), 82 percent search to find online retailers and 73 percent find a specific manufacturer or product website.
Tuesday, March 22, 2011
Mobile Search Leans to Commerce
Of people who use the mobile Web at least weekly, about 49 percent made a mobile purchase within the last six months, according to Performics, the performance marketing agency owned by Publicis Groupe. Mobile search also has pronounced e-commerce and local information angles.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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