Friday, September 30, 2011

Why it is So Hard to Innovate Like Apple

Those of you who work inside larger enterprises will appreciate the sentiment that virtually no companies innovate the way Apple does. And even Apple might regress towards the mean in five years or so.

"While driving our new Acura RDX the other day (and trying to find something via the navigation system), my partner and I both looked at each other and said, "When will Apple make a car? They'd get it right," says Jack Aaronson, The Aaronson Group CEO.

"We say the same thing about cable TV interfaces, wishing that Apple TV would finally become a higher priority for Apple. We say the same thing looking at the new slew of Android phones, and are frustrated that Google has chosen to emulate Microsoft's way of designing software instead of Apple's," he says.

Most of you who work in larger enterprises will appreciate the many subtle, and not so subtle ways business-relevant innovation can be stifled. Those of you who work at small organizations will face equally-substantial obstacles, but for different reasons. Bigger organizations have the resources to innovate in relevant ways, but typically have human obstacles to doing so. Smaller organizations often have the will, but not the resources.

If innovation were really easy, more firms would be clearly recognized as outstanding in that regard. Innovation, no less than anything else in the real world, appears to be a "Bell Curve."

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