Monday, April 16, 2012

For Consumers, 4G Means "Faster"

T-Mobile gets tough in ads.Consumers seem to understand the fourth generation network value proposition: speed. It is faster. They get that. What still is unclear is whether 4G some day might also mean "differentiated experience."

What 4G doesn't mean, at least not yet, is "new applications." That might not change for a while.

It took, by some reckoning, about a decade for 3G to enable an entirely new application, namely mobile broadband, though its backers consistently argued that 3G would be a platform for new apps.

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