And Millennials require "social proof" when buying. That means they pay attention to what other people say about products.
Friday, May 18, 2012
"Social Proof" is Becoming Essential for Sales
There's one very good reason why all brands need to develop their online presence, make use of user product reviews and testimonies. By 2017, Millennials will be the single largest buying demographic in the United States.
And Millennials require "social proof" when buying. That means they pay attention to what other people say about products.
And Millennials require "social proof" when buying. That means they pay attention to what other people say about products.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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