Friday, June 29, 2012

Tablets Quickly Grabbing a Role in E-Commerce

Tablets quickly are establishing a role in e-commerce, passing smart phones after only a couple of years in existence. When tablets are used might have something to do with the growth. People often are "in transit" when using a smart phone, and more often are sitting on a couch when using a tablet. Also, tablets feature larger screens, and that means better display surfaces, better visuals and easier interaction than on a small screen.

The death of the PC? Traffic to e-commerce sites from tablet devices increased 348% in one year; visits from smartphone users increased 117%. PCs, however, lost 6 points of share.

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