Price comparison service PriceCheck offers a mobile app that allows users to scan bar codes of almost any supermarket product and see comparative prices at competing stores.
That's one more aspect of mobile commerce, allowing consumers to comparison shop while inside retail outlets. It isn't just "showrooming," where users check out merchandise in a store and then order online. It is a form of "steering," where a potential customer is maneuvered to a course of action, in this case buying a product at another outlet.
“Fifty percent of consumers are spending more than half of their total shopping time researching products online or using their mobile device," says Andre De Wet, PriceCheck CEO.
Friday, September 21, 2012
PriceCheck Shows Mobile Commerce "Steering"
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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