Wednesday, April 10, 2013

10% of U.K. Mobile Users Routinely Use a Shopping App


More than half of European online adults owning two or more connected devices, Forrester Research now says. As you would guess, that has indirect and direct implications for mobile commerce and e-commerce and other parts of the Internet ecosystem.
The United Kingdom has the highest percentage of consumers going online regularly, the most online shopping and the most mobile Internet usage. Some 10 percent  of U.K. consumers with a mobile phone have used a shopping app in the past month.
Germany has the largest online audience in Europe. Almost three in four German online adults have ordered products or services online in the past three months, spending an average of €225. But Germans do not use  newer e-commerce modes such as social or mobile commerce.
Compared with Spain and the United Kingdom, French online consumers are less likely to own multiple connected devices; they are also, overall, the least likely across the five countries to own a laptop, tablet, smartphone, or netbook.
About 58 percent of Italian adults and 69 percent of Spanish adults go online monthly.. However, those who are online are very active social media users. In both countries, 66 percent of the online population has a Facebook account, and they are more likely to be active content creators.

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