According to research from the Diffusion Group, more than half of consumers with a net-connected TV have increased their use of over-the-top broadband TV sources in the last year, with 24 percent reporting a sizeable increase.
That should not come as a surprise. People who buy connected TVs arguably are more interested in watching Internet-delivered television than consumers who do not buy Internet-capable TVs.
The only surprise might be that eight percent of surveyed owners of Internet-capable TVs said they watched less over the top content over the last 12 months, the study finds.
At the same time, like the air escaping from a tire with a slow leak, customers buying traditional video subscriptions continue to defect, albeit slowly.
Friday, November 15, 2013
No Surprise: Owners of Internet-Connected TVs Like to Use Them
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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