Showing posts with label FTC. Show all posts
Showing posts with label FTC. Show all posts

Thursday, December 20, 2007

FTC Okays Google DoubleClick Buy


The U.S. Federal Trade Commission will not try to block Google's acquisition of online ad-serving vendor DoubleClick, the agency said Thursday.

The commission voted 4-1 to approve the deal after an eight-month investigation. "After carefully reviewing the evidence, we have concluded that Google's proposed acquisition of DoubleClick is unlikely to substantially lessen competition," the majority wrote in a statement.

The commission downplayed concerns brought by some privacy groups. Privacy concerns are "not unique to Google and DoubleClick," and "extend to the entire online advertising marketplace," commissioners wrote.

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