Showing posts with label Places. Show all posts
Showing posts with label Places. Show all posts

Sunday, August 22, 2010

"Places," Either from Google or Facebook, is About Local Advertising

Now that Google and Facebook both have launched initiatives called "Places" that add geo-location capabilities, it is safe to say both firms now recognize the potential for grabbing a share of the local advertising market.

Overall, small and medium-sized businesses with 100 or fewer employees spent $35 billion to $40 billion in all forms of local advertising in the U.S. in 2009, estimates BIA/Kelsey, a local-media advisory firm.

AdSense is one way businesses have tried to target local advertising, but there is nothing like "current location" in that regard.

"Tokens" are the New "FLOPS," "MIPS" or "Gbps"

Modern computing has some virtually-universal reference metrics. For Gemini 1.5 and other large language models, tokens are a basic measure...