Showing posts with label Roku. Show all posts
Showing posts with label Roku. Show all posts

Friday, January 28, 2011

Cord-Cutting is Too Difficult For Average Families

Here’s evidence that regular people have zero time for things like Google TV, Boxee, and Roku, if only because they’re too complicated.

Hill Holiday, an ad agency,” asked five Boston-area families to participate in a cord-cutting experiment. For one week each family was asked to forgo traditional cable TV in favor of one of the following devices: Apple TV, Google TV, Boxee Box, Xbox 360, and Roku.



As it turns out, TV watching still is a "lean back" activity, and the new Internet delivery systems changed that into an undesirable "lean forward" experience, to some extent. That isn't to say that some company, sometime, will "Apple-ize" the experience and make it elegant. But we aren't there yet.

Saturday, December 25, 2010

Online Video "On TVs" Lacks Ad Support



While more and more online video publishers are connecting with audiences in their living rooms with smart TV's, Blu-ray players and devices such as Roku and Google TV, advertising on these platforms is not yet in place.

"Tokens" are the New "FLOPS," "MIPS" or "Gbps"

Modern computing has some virtually-universal reference metrics. For Gemini 1.5 and other large language models, tokens are a basic measure...