Mobile banking, some would argue, is not as obvious an opportunity for U.S. application or service providers because the banking infrastructure is well developed, in obvious contrast to the situation in many other parts of the world, where the mobile essentially "is" the banking channel.
The more-subtle observation is that the infrastructure an application provider puts into place to support mobile money transfers of various types also can be leveraged for loyalty campaigns, coupon distribution and other marketing campaigns.
Over time, we'll see how things develop, at least in the U.S. market, where it seems likely most of the value payment processing represents has yet to be "surfaced."
Showing posts with label ipaystation. Show all posts
Showing posts with label ipaystation. Show all posts
Friday, November 12, 2010
Lots of Subtleties to Mobile Banking
Labels:
ipaystation,
mobile banking,
mobile payments,
Nucleus
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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