Mobile advertising will mushroom from $790 million in 2010 to $4 billion by 2015, according to BIA/Kelsey. Local shares are $404 million and $2.8 billion, respectively, putting local on pace for 70 percent market share.
Ironically, it is national advertisers driving the local-mobile growth. Why Mobile Isn't Just for Big Brands
Some 48 percent of small business respondents surveyed said they are using Facebook for advertising or promoting their business. Among those surveyed, 40 percent said they have a Facebook page specifically for their business. Additional findings indicate that among respondents, 25 percent use other social networks, 22 percent use a blog and 19 percent use Twitter to promote their business.
Showing posts with label mobile advertising local advertising. Show all posts
Showing posts with label mobile advertising local advertising. Show all posts
Wednesday, September 21, 2011
Local Advertising Will Drive Mobile Advertising
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
Subscribe to:
Posts (Atom)
"Tokens" are the New "FLOPS," "MIPS" or "Gbps"
Modern computing has some virtually-universal reference metrics. For Gemini 1.5 and other large language models, tokens are a basic measure...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Who gets to use spectrum, and concerns about interference from other users, now appears to be an issue for Google’s Project Loon in India. ...